Dream Giant client discovery
CMA
ICP Discovery
These questions build the ideal customer profile behind CMA's outbound program. Every answer becomes a filter, a title we target, a signal we watch, a place we look, or a line in an email written in your name. Specifics beat generalities every time. Give us numbers, named organizations, and the literal words your clients use wherever you can.
68 questions, roughly 60 to 90 minutes. Split it across sittings or between teammates. Answers save automatically, on this device and to your team's shared copy.
What we already have: CMA was founded in 1987 by Jeffrey E. Barnhart in East Windsor, New Jersey, and runs strategy, creative, digital, web, PR, association operations, publications, sponsorship, and events under one roof. Our outbound plan targets two buyers: associations and societies facing a leadership gap, and expert B2B companies whose knowledge nobody can find online. These questions sharpen both into a profile we can act on. Where our earlier research made an assumption, we show it to you only after you answer, so your answer stays yours.
- Every question needs an answer. If something truly doesn't apply, write "none" or "not applicable" so we know it was considered.
- Working with a teammate? Everyone at CMA can answer at the same time, on any device. Open this same link and your team's answers load automatically, with new ones appearing within about a minute. Add your name below so teammates can see who answered what.
- When every question is answered, select Submit to Dream Giant. Your answers come straight to us.
That's everything. When the counter at the bottom reads 68 of 68, select Submit to Dream Giant. Your answers come straight to the Dream Giant team, and we'll turn them into CMA's target profiles, signal watch list, and first email drafts.